Sempre Ligado! - Teoria, Pesquisa e Prática

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(43) 3336-8081

Suporte online de 2º a 6º, das 8h as 18h - (43) 99114.8020

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Marca: ArtMed
Modelo: 9788577806386
Disponibilidade: Em estoque

Tempo limitado de oferta

R$ 64,80 R$ 72,00

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RESUMO

Leitura indispensável para entender o consumidor moderno e a realidade do mundo digital, em que propaganda, marketing e mídia devem aprender a atuar de forma diferente pois agora é verdade: o consumidor é rei.

SUMÁRIO

Capítulo 1. O marketing mix do século xxi
Capítulo 2. Midiamorfose: o consumidor no comando
Capítulo 3. Motim na mídia
Capítulo 4. Métricas: passando das impressões ao impacto
Capítulo 5. Dos anunciantes para as agências de propaganda: “mudem ou morram”
Capítulo 6. O futuro começa aqui
Notas
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Autor(es): Christopher Vollmer

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Quem Somos

Somos uma empresa com uma proposta inovadora no mercado. Atuando em diversos segmentos que se complementam e se potencializam, promovendo a interação entre teoria e prática no universo psico pedagógico.

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